Vehicles have been a source of advertising and customization since the days Henry Ford rolled out his first Model A. Automobiles used for racing in the early turn of the 20th century added markings and numbers to their cars so they could be identified on the track. It didn’t take long for some enterprising business men to see the potential benefits of advertising on the modern motor cars that were taking the world by storm.
Milton Hershey was the first to use advertising on vehicles in 1900 with his Hershey brand proudly painted on the side of sponsored cars during an automobile race. It didn’t take long for others to catch on and start adding more intricate designs to advertise their brand. At the time, paint was the only choice; it took another 50 years for a new innovative product to take over the vehicle advertising world.
Vinyl Chloride Enters the World
The Goodrich Company invented vinyl Chloride in 1926. The discovery of Vinyl Chloride lead to an entirely new industry bringing factory jobs and a whole new line of products to America. Vinyl, the core component of Vinyl Wrap, is found in a wide variety of products you use every day. Vinyl in a diverse product that can be thick or thin, flexible or firm, and come in any possible color.
Vinyl Takes Advertising by Storm
In the late 1950’s vinyl chloride became the new material of choice for automotive advertising. Vinyl was expensive in the early days, only large companies and the US Government had enough cash to afford to use self-adhesive Vinyl Graphics. However by the 1980’s advancements in die-cutting technology and Vinyl Wrap production became affordable enough for small business to make the investment.
In the early 1990’s, Die-cut Vinyl Wrap overtook paint as the primary method for advertising businesses on cars, trucks, and vans. Vinyl Lettering and Logo’s became the preferred method of choice for businesses. Paint remained the choice of automotive enthusiasts and car customizers.
Towards the end of the 90’s, there were several new advancements in Vinyl printing technology through the use of electrostatic printers. In the early days of Vinyl printing, only large companies could afford the technology. On top of that, the capabilities of Vinyl printing were limited in image quality, color, and design.
Vinyl Graphics Innovation
Through a series of technological advancements, the 21st century lead to a new series of Vinyl printing technologies that reduced the costs associated with Vinyl Graphics. As a result, many startup businesses were able to enter the industry and print large format vinyl in stunning detail and color. Thanks to graphic design software, computing technology improvements, and piezoelectric inject printers; the full vehicle Vinyl Wrap was invented.
Technology in the Vinyl Wrap industry has continued to improve leading to some incredible design possibilities and die-cut lettering. As a result, Vinyl Wrap is the dominant medium for any business that is looking to increase the exposure of their business. In today’s market, designing, printing, and installing Vinyl Wrap graphics is a streamlined process that is affordable, reliable, and effective.